The new generation of lifestyle pioneers 

The ALIS comback continues as we are now ready to present our new Copenhagen store, located in the heart of Copenhagen, Denmark. The new retail space intend to serve as a creative hub and brand touch point, and will once again offer ALIS a physical link to the city that was integral to its evolution.

To look back is to learn. To look ahead is to dream. Today is to experience. The story of our intimate Autumn—Winter 2025 show. Dedicated to lasting resilience and relentless creativity. Brought to life in our new headquarters.

Five years in the making. A mass of glass, steel, concrete, and Nordic pine, created in collaboration with architecture firm, Sleth. A spaceship of focus perched on the hills surrounding Denmark’s second largest city. Rains’ headquarters is a reflection of both its history and ambition. Seats still to be filled, icons to be created. Very soon, it will become the location for Rains’ tenth runway show.

MATTER and SHAPE (2025) powered by Pedestal. From March 7th to 10th, Pedestal attended MATTER and SHAPE (2025) as a partner, furnishing the design salon with TV stands and Power products - providing power to all visitors including all exhibitors.

This new era celebrates a rich cultural heritage while boldly stepping into a zeitgeist where social connection and true craftsmanship drive value. Rooted in authenticity, this Copenhagen streetwear staple is now ready to make its mark on the world.